Whether you’re an experienced multi-VA company or you're just starting out on your journey, you'll always need to consider your “Brand.” To me, a brand is a unique identifier which is imprinted on the memory of your clients, and your potential clients.
Thanks to social media, branding, in my opinion, has become less complicated than it was a few years ago. It used to be all about your colours, your logo, the form and function of your website, and to a degree it still is - these are all very essential elements to a brand, but for me anyway, these aren’t the most important factors anymore when building a brand – certainly not in the virtual assistant industry anyway.
So what is important? Well, it's... YOU!
The least complicated and most unique way to build your brand is to sell yourself, first & foremost, before your services.
Just think about it… Anyone can visit 50 virtual assistant websites, and not really see anything that jumps out and says, “Look at me, I am the VA you need!” Most likely, a lot of those websites will be offering similar services, they'll be made up of different colours, and different stock images of people sitting in offices looking at computers, or perhaps they'll have on them the trusty client handshake picture… It’s fine, it looks professional, but it’s a little dated and rather impersonal - if you have one of those websites, it’s like having a Chilli without the “Chilli Powder” you need for your secret sauce.
You are real, you are alive and YOU alone can be the hook when someone lands on your website, or finds you through social media. But we have to be a little bit careful here, because the most important part of you being the brand is in making sure that we really are seeing “the real you,” and not the staged you.
By this I mean, don’t try to impress potential clients with anything that's too false or a little bit robotic. If you know you can do an excellent job, and you know you have a unique selling point, whether this be a particular skill set, or competitive rate, tell people via video, social media and audio, but make a point of telling them as if you were talking to a real human being - and not a camera, or a microphone.
Reality is what really sells - honesty, sincerity and human interaction. It’s very difficult to capture the 'real you' in a virtual environment, but with services such as YouTube and Vimeo, we're a lot closer than we were before, and if you want to get ahead in the race, start using these channels of communication, and literally do your best to just be yourself - you're not at a job interview - you're telling your visitors that it’s their lucky day because they’ve finally found you, and if they watch / listen you and resonate with what you're saying, they'll likely take one of many possible next steps forward!
0 Comments